A new Verizon commercial cites a sad statistic by the National Science Foundation: 66 percent of 4th grade girls say they like science and math, but only 18 percent of all college engineering majors are female.
People have offered many potential explanations for this discrepancy, but this ad highlights the importance of the social cues that push girls away from math and science in their earliest childhood years.
The video depicts one girl’s development from toddler to teenager. She wanders curiously through nature, examines the plants and animals around her, creates an astronomy project, and builds a rocket with her older brother. But all along the way, she hears many all-too-common refrains from her parents: “Who’s my pretty girl?” “Don’t get your dress dirty,” “You don’t want to mess with that,” and “Be careful with that. Why don’t you hand that to your brother?” These statements are subtle, but the ad suggests that they can ultimately discourage girls from pursuing traditionally male-dominated STEM subjects in school.
The video ends with a thought-provoking question: Isn’t it time we told her she’s pretty brilliant, too?
It sure is.
CORRECTION: An earlier version of this story misstated the name of the National Science Foundation.
Fewer than 1 in 10 employed scientists and engineers are minority women.
Women make up 47 percent of the overall workforce and constitute only 27 percent of the science and engineering workforce.
At the college level, men earn 82 percent of engineering degrees, 82 percent of computer science degrees and 81 percent of physics degrees.
Male students are more than three times more likely to be interested in STEM majors and careers, compared to female students.
Girls and boys in kindergarten through 12th grade “do not significantly differ in their abilities in mathematics and science, but they do differ in their interest and confidence in STEM subjects,” according to the same report.
Women remain underrepresented in science and engineering, although to a lesser degree than in the past, according to the National Girls Collaborative Project report, “The State of Girls and Women in STEM,” which was issued in June 2013.
Women remain underrepresented in science and engineering, although to a lesser degree than in the past, according to the National Girls Collaborative Project report, “The State of Girls and Women in STEM,” which was issued in June.